How much are people willing to pay for what you’re offering?

Hard to know when you’re selling a product, even harder to know when the product is you.

There’s no easy formula for pricing your consulting services (although some say otherwise). Too many variables… not counting the fact that, if you’re starting, you probably feel bad for asking for your market value.

But, a seasoned marketing veteran put it bluntly when I tried to pry an answer out of him:

Don’t be afraid to ask for more money. Everyone’s cheap.

It’s easier to start with higher rates – and look like you’re giving something away when you lower them – than starting low and being locked below market value. Do your reasearch; avoid under-pricing yourself.

Note: Consultant or not, knowing your market value is essential.