My books cover lifecycle email, customer development, and product-market fit — helping SaaS teams turn insights into growth. My course expands on the content of my books.
The SaaS Email Marketing Playbook
Email marketing is one of the highest leverage activities for a Software-as-a-Service (SaaS) business. It can help increase onboarding and trial conversions, reduce churn, and grow monthly recurring revenue (MRR).
The SaaS Email Marketing Playbook (ISBN: 978-1777160401) provides everything you need to plan, build, and optimize your email marketing program—so you can skip the trial and error and start seeing results.
A new edition is in the works.
Lean B2B: Build Products Businesses Want (2nd Edition)
Lean B2B (ISBN: 978-1778074011) consolidates the best thinking around Business-to-Business (B2B) customer development to help tech entrepreneurs quickly gain traction in the enterprise, leaving as little to chance as possible.
The Lean B2B Methodology is used by thousands of entrepreneurs and innovators worldwide.
Find Your Market
Find Your Market (ISBN: 978-1777160487) helps tech entrepreneurs and innovators find the right market for their products.
It guides them in evaluating market fit, identifying opportunities based on their technology’s strengths, and locking in the best market, confirming its potential, and refining product positioning to ignite growth.
Solving Product
Solving Product (ISBN: 978-1777160425) offers a simple, unique, and wildly powerful business compass.
It was carefully designed to help product teams and entrepreneurs identify gaps in their business models, discover growth opportunities, and systematically overcome their next hurdles by leveraging the greatest resource at their disposal: customers.
The Lean B2B Masterclass
Learn how to build products businesses buy. The Lean B2B Masterclass guides you step-by-step on what to do, when, and how. Instead of trying random tactics, follow a clear, proven path.
The methodology you’ll learn has been developed over 9+ years and combines insights from hundreds of successful B2B entrepreneurs.